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Search Engine Optimization (SEO) helps business websites to be found on the top in search engine results page (SERP) of all popular search engines like Google, Bing and Yahoo. It is a process of making your website more search engine friendly. The best part of doing SEO is capturing the most relevant traffic and quality leads for your business through well liked search engines like Google. Also, it makes your website more comprehensible for users and search engine robots.
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1) What is SEO?
SEO is a short form of Search Engine Optimization, it is a process of making your website more visible within the popular search engines like Google. It is all about organizing, designing and developing your website as per current search engine norms.
2) Why SEO is required?
SEO helps businesses to grow online and offline, it drives new and potential traffic to the website. SEO is required to increase the volume of your website traffic and to maintain your top rankings in SERP (search engine results page) for longer period of time.
3) What is organic, direct & referral traffic?
Traffic coming to your website via any search engine like Google without any source of advertisement or paid marketing is referred as organic traffic. And, visitors arriving directly on your website by typing domain name or through bookmark link is called direct traffic. Whereas, traffic that comes from other referral sources apart from search engines like blogs, articles or any other website is generally known as referral traffic in SEO.
4) What are keywords? Why keywords are so important in SEO?
Keywords are referred to the search terms that are used by the prospects in search engines to get their query resolved, and based on that they get the list of websites appear in SERP. It is always recommended to get the keyword research done before placing any kind of content in web pages, also to use techniques like ‘Keyword mapping’ that guides in targeting appropriate website pages with specific keywords. Hence, keywords play vital role in optimizing the website content and making your website more search engine friendly.
5) What is keyword mapping?
The set of targeted keywords that are chosen and assigned to specific web pages based on content and URL structure, the process is called keyword mapping. This process makes the web pages more relevant to the selected keywords and it increases the chances of keywords ranking in SERP with their appropriate pages.
6) What is SEO keyword research?
Keyword research can be simply defined as the analysis done for choosing the right set of search terms that are used by the prospects in Google or other search engine. From SEO perspective, it is highly important to start the proceedings with right set of keywords that will help in driving more traffic and placing right form of content on the website. It is the most important step in SEO.
7) How does SEO process work?
SEO is an ongoing process; hence a successful SEO campaign depends a lot on research and analysis. It starts with Website analysis, keywords research, competitor’s analysis, content creation & management, on-page & off-page optimization and most importantly monitoring your SEO campaign with several SEO tools.
8) What is On-Page & Off-Page optimization?
On-page optimization is referred to all the technical changes that are done in the website to improve the SEO performance and to rank high in search engines with more precise traffic. It includes all content, website structure and other HTML changes. Whereas, off-page optimization is a practice that is done for improving keywords ranking in search results without doing any technical change in the website. It includes off-page techniques like blogging, link building, article submission, postings on social media platforms and press release.
9) What are meta tags?
Meta tags are used in HTML document, it’s a great source of providing information about a web page to search engines. Meta tags are specifically used for describing page title, description and keywords but also there are other number of meta tags that are used to describe about the author, robots etc. In SEO, effectively used metadata with keywords can have major impact on rankings in SERP.
10) What is link building?
Link building is considered as one of the most important aspect in SEO. It is a process of getting traffic from other relevant websites to your own, wherein our website link is placed. Getting quality links from high authority sites is always considered a major advantage in SEO.