8 March 2014
Social Media
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Using Vines For Social Media Promotion


You have seen brands sponsoring events, movies and creating television, radio and print ads for promoting their product or brand. Brand promotion requires numerous such activities and a great deal of effort. However, can you promote your business in six seconds ? It may seem impossible to you but many brands are actually doing it. These days six second is all you need to reach your audience. You can use Vines. Vine is a video sharing app for mobile phones. It allows you to create a 7 second (vines) videos of your choice and post it online.

image credit | maestrosocialmedia.com

This amazing platform is used by 40 million users around the world making it the perfect for your brand advertising through social media. This usability and reach makes it flexible for both big as well as small brands. Promoting a brand in 6 seconds is a difficult task. You are required to use various techniques. However, make sure your vines are intriguing, short and creative.

Here are some tips that can be used for creating Vines :

Time lapse: When used with the right idea, time lapse can be a great way to promote your business through social media.

“How to” videos: Create an entertaining “how to” video that is related or relevant to your brands and it’s product can be very effective. You can create a quick short video on how to use your product. For example, if the product is Maggi Noodles then you can make a vine showing how to add certain ingredients and make your noodles even more delicious.

Portray your Brand personality: Show how “Cool” or fun your brand is. By showing what happens in the company in a funny way or just a hilarious office incidents or event.

Fresh content: Offer the viewers something refreshing that is out of the box.

Promote a new product: A vine can be made to promote a brand new product that is already distributed or being launched by your company. You can showcase the distinct feature of that particular product in the video. For example, if it is a nail polish then you can use the different colors offered by the product to make something interesting and creative out of it.

Using #Hashtags: Hashtags are a powerful way of highlighting your brand keywords. So make sure you use them.

Engage: Ask question and encourage users to participate. All these these can be very effective for social media promotion through vines. So, keep them in mind the next time you create a vine.

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