14 February 2015
Category
Pay Per Click
Comments  0

Understand Paid Advertising to Attain Success!

 

Online paid advertising industry has changed a lot in the past few years. Paid ad platforms such as Google Adwords, Bing Ads, Facebook, Twitter, LinkedIn etc have added many new features into their inventory.

Image Credit | dailypatricia.com

Here are some of the most preferred paid advertising method:

  • Google’s Product Listing Ads
  • Remarketing Ads
  • Social Paid Ads

In this blog post, we will be discussing about various paid advertising methods and how it affects businesses.

In 2014, Google introduced a new feature known as “Google shopping campaigns” for businesses. This feature was initially known as product listing ads. The feature also affected the search engine results.

This picture shows eight image of the product related to the keyword entered. Google search result pages are mostly textual and they don’t have visual appeal. Therefore when a product listing with images appear on the search engine then it automatically attracts the user towards it.

Let’s use the keyword “Levis 511 jeans” for our example. On the top right corner of the search result, you can find a visual product listing. Due to their effective bidding strategy, Levi’s ad “Levis 511 Jeans 70% Off‎” appears in the paid listing. Levis offer the products at a price same as that of Myntra.com or Amazon. This is the reason why Levi’s gets the maximum clicks.

If the listing offered by Levis jeans had ratings then it would have been even more trustworthy. According to the survey, listings with good reviews often produce better CTR and ROI.

According to the experts, we will be seeing a lot of new functionalities being added in various advertising platforms such as Google Adwords and Bing Ads. Product Ads offered by Bing Ads and Google provide their users Shopping Campaigns.

Remarketing was introduced by Google in the 2014. This feature has changed the world of paid marketing. This feature allows businesses an opportunity to promote their website to users who are already existing or potential customers. This allows the sellers to follow their customers around the web.

Many business owners do their own social media promotion in India. This may be possible for small businesses but not for huge organizations. Even for small businesses, it is important that the person doing social media understands the user’s intent and various social networking norms.

Growing ones business organically is a far more difficult task. You need to have the right team and a perfect strategy to bring traffic to your business page. However paid ads offer you a great way of bringing traffic to your page. A business enrolling for paid social ads should have intriguing content on their page and website. Often, paid ads cannot help you, if you don’t offer something that interests the visitors. So rather than only selling products also concentrate on giving your customers what they are looking for.

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