Today, Blog and Search engine optimization should go hand in hand. Creating the right blog is important for both bloggers as well as websites. Yes that right, even if you have a business website it is advised that you create a blog section in it.
Without an updated blog, a website is quite static providing the same information for a long period of time. Blogs provided updated and shareable information that may help in improving your website’s online presence.
So no matter what your objective is “Blogging or website promotion”, good quality engaging blogs can act as fuel to your online marketing strategies.
Mentioned below are some of the most effective tips for optimizing your blog for search engines :
1.Use Long tail Keywords
Rather than stuffing keywords into your content try to use just 1-2 long tail keywords. “1-2” is a perfect number because :
Talking about keywords, there are few places where you must use your keyword such as :
Include your “long tail” keyword with your title and make sure to keep it under 70 characters.
Search engine does not recommend you to use keywords as it is, just for SEO purpose. In fact such content are often penalized by search engines. So use variations of keyword in a natural way rather than repeating it again and again.
To understand the objective and type of your post search engines also crawls your URL. Your title and URL should be similar. But if you have to create a shorter URL make sure to incorporate the main keyword in it.
d) Meta Description
Meta description are made to engage your potential user into your blog. So make sure you use your long tail keyword in it.
2.Choose responsive design
Having a blog with responsive design helps your page to be read in any type of screen be it Desktops, laptops, tablets or even mobile phones. Responsive website provide better user experience and produce improved engagement. Hence, search engines prefer responsive websites.
Apart from meta description, Meta optimization comprised of many other aspect. However, meta description is the most important one. It allows the search engines as well as the searcher to understand whether your content is relevant and useful based on the serach made.
Often online experts warn the bloggers and website owner on using duplicate content. Dupes are a strict “NO” for any SEO strategy. However, there are times when you are supposed to use certain pages or content multiple times within your website. During such circumstance, make sure you use the Canonical tags.
The canonical tags notify the search crawler on whether or not to index your page. It also prevents you website from being penalized for using duplicate content.
5.How to use canonical tags :
HTML Code : link rel=”canonical” href=”INSERT INDEXED PAGE URL”
Have images can be beneficial for your content. It helps your content to be more attractive and less boring. However, using the right image in the right way can help in increasing your online presence.
While using the Images make sure to optimize them.
7.Use topic tags adequately
Using topics will helps you to categorize your blog contents. Make sure you do not overuse them. Using large number of similar topics will negatively impact your online visibility.
8.Create User friendly URL structures
Your URL should be able to describe the content of your blog or page. Avoid using long and complicated URL. Keep it short, simple and relevant.
Bad URL format :
Good URL format :
Such URL format allows the users to understand what in the page even before click on it.
9.Use internal linking
External link portrays the relevance and value of your blog. Similarly Internal links are also beneficial in terms of SEO. It helps you to direct the traffic to other relevant blogs. This helps in recommending other blogs from your website to your readers.
10.Start using Google Webmaster tool
Analysis and upgrade your website using Google Webmaster tool. This allows your blogs to be more users as well as search engine friendly.
Keeping in mind all the above mentioned techniques will help you create better blog for Search engine optimization purpose.