Many online businesses lately have perceived Social Media Campaigns as their only way of marketing products and/or services digitally.We have known that various social media channels and networking sites are always handy as effective online marketing strategy — but one cannot completely overlook the fact that SEM or Search Engine Marketing is and would remain the core of digital marketing.
Image Credit | toberesponsive.com
According to a survey, Online Searches are the greatest ever crowd-puller to ecommerce sites with increased visits and sales of around 31 per cent. What follows next are emails, which contribute to 3 per cent growth in page visits and Social Media accounted for only 2 per cent of the directed online traffic.
Hence shifting focus entirely too social media marketing from search engine marketing would not prove beneficial in the long run.
Moreover, the fact remains the same that paid ads, SEO and social media campaigns all possess their individual qualities and importance. Therefore, choosing one over the other should completely be disregarded.
Therefore, consider following all of these steps to strike a perfect balance between your SEM and SMO needs. By now, it is time to quit watching those increments in likes and comments and chalk out concrete business plans.