21 September 2013
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Realtors shifting towards Digital Marketing

 

World Wide Web today is a mass web network, which is widespread to the various industrial sectors apart from IT – Real Estate, Food & Production etc. All are shifting towards online mediums as digital media as it maximize margins and minimize marketing expenses.

Digital Marketing

World Wide Web today is a mass web network, which is widespread to the various industrial sectors apart from IT – Real Estate, Food & Production etc. All are shifting towards online mediums as digital media as it maximize margins and minimize marketing expenses.

One of the finest example is our Realty Sector where realtors from numerous cities – Bangalore, Gurgaon, Mumbai, Ahmedabad, Chennai, Delhi, Kolkata, Pune, Jaipur, and Hyderabad are downsizing their expenditure on traditional mediums of advertising.

“Real estate firms throughout India spend about Rs 2,500 crore annually on publicity across different media and digital marketing accounts for about 25 per cent with a share of about Rs 625 crore, the survey said.” [Source TOI]

These old print mediums like flyers, newspaper ads, banners often:

  • Give in slow results.
  • Have huge investment and less reward.

Most of the potential customers , urban young adults spend most of their time online for – shopping, investing etc. ;So its swift and easy to engage with the target customers online.

Benefit using online medium:

  • Buying is visualized.
  • Boost in sales.
  • Increased customer inquiries.
  • Quick engagement and swift dealings.

Real Estate players all over India are choosing online media and exploring the newer tools like SEO (Search engine optimization) which is a most important tool used by most realtors these days in increasing and improving their business visibility on major search engines.

Blogs, Social media, Forums, Reviews with blend of SEO enables the developer to have a holistic virtual approach towards its target customers as well give in constant results thus boosting the overall business.

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