16 June 2014
Category
Social Media
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How To Yield Maximum Profit From Social Media Marketing

 

Many businesses in India have a misconception that getting their pages or contents followed, liked or shared will enhance their online market. With such ideas, many small business just jump into social media without thinking about the bigger picture. The result of such engagement is never beneficial. These businesses end up wasting their money and time rather than getting sales and leads.

Social Media Optimization | image credit – theyec.org

 

Many businesses in India have a misconception that getting their pages or contents followed, liked or shared will enhance their online market. With such ideas, many small business just jump into social media without thinking about the bigger picture. The result of such engagement is never beneficial. These businesses end up wasting their money and time rather than getting sales and leads.

It is recommended to analyze the work of your competitors and other businesses, read case studies and other social media basics. It will help you develop a measurable and productive web marketing strategy.

Here are some of the elements that will help you promote a business in a better way through social media marketing :

Market Intelligence

Before starting social media promotion for a business, you need to first design a marketing strategy for your products. Strategizing begins with research work and many businesses fail at this stage.

 

Market Intelligence | image credit – alm.com

It is important for any business to gather market intelligence :

  • Identify your target audience.
  • List your competitors
  • In what way are your competitors or audience using the social media ?
  • Where can you find them ?
  • In what way are they communicating with each other ?
  • How can you interact with your audience ?
  • What kind of activity interests them ?

Here are some of the resources and activities that can be followed for the above mentioned research :

Keyword research : You can plan your strategy in a better way if you know the keyword that your target audience is using. For this purpose, you can use tools such as KeywordSpy and Market Samurai.

Survey : Conduct survey to understand your target audience.

Listing your Google competitors : Check top 20 competitors’ website in Google for your targeted keywords and then analyze their online and social activity.

Engage in Forums : Engage in conversation that takes place in your niche related forums. Engage with people having common interests. Start conversations, get noticed and build relationships through these forums.

Google trends : This allows you to understand the trending topics in Google.

Twitter search : Look for the tweets that are related to your target keywords or phrases. This allows you to understand what type of conversions are taking place around your niche.

Quantcast : Get valuable information about your competitors’ website or other niche related sites. “Quantcast.com” will help you understand what you have to incorporate within your website.

Setting Goals

Now that you have gathered all the necessary information, Next step is to set your goals.

Profitable Workforce | image credit – trojanhack.co

Common goals for online marketers are as follows :

  • Getting a particular percent of website traffic within a particular amount of time.
  • Improving sales by a particular percent within a time frame.
  • Improve ranking for certain keyword and getting into at least the third Google search result page.
  • Boosting lead generation by a certain percentage every month.
  • Minimizing the customer acquisition cost.

Planning

Planning |image credit – wflewelling.com

The best strategy would be to create a solid online presence with your niche/targeted community and then engaging with your customers rather just using Twitter for your brand.

Plan according to your goals. For example : If you want to bring traffic to your website then you must publish an informative, interactive and well optimized blog that your target readers/audiences who love to read and share within their social circle. Whereas, if your aim is to generate income then you may want to indulge in activities the indulge “reduces the cost per lead, optimizing sales conversion”.

Techniques

Techniques are step and activities that you carry out to execute your plan.

 

Techniques | image credit – visionarymktg.com

 

Following some of the activities that are carried out by top online marketing companies in India :

  • Building online brand presence.
  • Creating customized blogs for brands.
  • Creating a list of topic for producing content that could intrigue the target audience.
  • Give away irresistible offers and freebie to potential customers to make them happy and earn their loyalty. It is advised to create a separate category or page for this purpose and direct the users to that page.

After you design a perfect social media strategy using the above mentioned elements and activities the next step is choosing the right social platform for a business website.

Every social media has a particular content type.

  • If you have a video to share then the best platforms would be Youtube, Vines and other video network.
  • Suppose a content is very visual like an infographic, image, cartoon or a gif then it is advised that you promote it though Pinterest, Instagram or Facebook.
  • If you want to share an updates or news then you should be using LinkedIn, Twitter or Facebook.

Using the above mentioned network can be beneficial. Today most of the business are using them. However, it is advised that you should not use a social network just because other are using it. Try to track your target consumer and be where they are.

According to a report submitted by Marketing Sherpa, Not many businesses indulge in blogging as they find it to be hectic. They find Facebook or Twitter engagement to be lot more easier to manage and plan. Therefore, these business are fully dependent on website like Facebook for generating web traffic.

Just because these social media website are easier to initiate; it does not mean that will generate income for your business. Marketing Sherpa’s Social Media Marketing Report says that blogging and microblogging have a better record we it comes to attaining your website objectives.

Blogging for Business:

Once you have build a presence in a particular social media then the best strategy to follow would be to divert followers to your blog and not your website. Engage a bit more, give them useful information and resources, earn their trust and loyalty.

 

Blogging for Business | image credit – clickclickmedia.com.au

 

Once you have build a presence in a particular social media then the best strategy to follow would be to divert followers to your blog and not your website. Engage a bit more, give them useful information and resources, earn their trust and loyalty.

Objective of a blog should be :

  • Show your expertise knowledge and skills by helping out the visitors and solving their queries.
  • Posting Interesting, insightful and useful content that encourages your readers to share your posts.
  • Let them know about your products or “what you do” but do not sell them. Selling should be the objective of your website and not your blog.
  • Share your experience with your clients, the problems they faced and how you solved them.
  • Let them know the perks of working with your company.
  • Share your case studies, achievements and awards.
  • Show your brand’s personality.

This will help you convert your blog into a social community. It will given your company an identity. If you have an online market then having a business blog can be very beneficial.

Here we are not talking about a usual blog. We are talking about a well planned and perfectly optimized business blog that can :

  • Cultivate traffic for your website.
  • Get leads through the visitors bringing them into your sales funnel.
  • Create your brand presence by making you a trustworthy source for information and assistance.
  • Satisfying followers and turning leads into loyalty.
  • Spread your thoughts, messages, business updates, event news by creating a social media buzz.

Sales Funnel :

Sales Funnel |image credit – revenuearchitects.com

Bringing an unfamiliar reader or visitor to your brand’s loyal fan base : The process of convert a potential prospect into a loyal fan base can be divided into three stages

  • Opting in
  • Building relationship
  • Making offers

1) Opting in : In this stage, prospects visit your website with different objectives like downloading ebook, getting reports, find useful stats, watch videos etc. Here you get their email id and names.

2) Building relationship : You send email notification on different matter that are useful to them. This help in building a long-term relationship with them.

3) Making offers : Still stage should be carried out carefully. Remember 80% of you emails should be giveaways and freebies for your customers and rest should be offers, brand updates.

Measuring your success :

Measuring Your Success | image credit – cdn1.tnwcdn.com

You should measure your progress on the following elements :

  • Frequency of brand interaction along with its quality.
  • Quantity of traffic and it’s source.
  • Brand’s network reach (number of followers and fans).
  • SEO keyword ranking.
  • Amount of incoming links and its quality.
  • Cost per acquisition.
  • Rate of Conversion.

So we can conclude that blog is the most powerful means for attain online revenue. So, if you don’t have one, you should probably start now. If you already have a blog then let us know the techniques you use within for your blog.

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