Website owners are often confused about the difference between a social media company and a digital marketing company. Social media is one of the major aspects of digital marketing. Social media is a term which is often used for describing platforms which connects people together to interact with each other.
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Some of the most important social media platforms include Twitter, Facebook, Instagram, Pinterest, Google+, Instagram, YouTube, LinkedIn, Tumblr and StumbleUpon. Social media optimization is the process of promoting either a product or service across different social media channels. There are two primary ways of handling an SMO campaign.
The first is through building followers, connections and fans through sharing of relevant content, user engagement and running contests. It is free. The second alternative is through paid ads. You can make use of Google AdWords, Twitter or Facebook ads in order to advertise the products or services which you offer.
To understand the difference between companies which specialize in social media & digital marketing companies, you will need to understand the difference between the two domains.
Some of the major differences are mentioned below: –
Social Media v/s Digital Marketing
Digital marketing adapts ways to go beyond the internet and reach out to people offline using the internet as a medium. Social media on the other hand is confined to the internet only. A digital media campaign can include TV & mobile ads, SMS, online ads etc. Social media strategy on the other hand can include the use of one or multiple social media platforms.
Social media is to a great extent connected to a content strategy. It is used for promoting the content which you create. In comparison, digital marketing focuses greatly on banners9used on billboards, TV or internet) for promotion.
Which of the two has greater importance?
This depends completely on the type of product or service which you intend to promote. There may be situations in which you will have to use other digital marketing strategies to generate social awareness instead of social media. The usage of social media is essential for any brand which has a vast audience. For instance, if you are selling a mobile app, social media can help you track new buyers, educate your existing customer base (through tips and tricks) and keep them updated about new updates, future releases etc.
On the other hand, if you intend to sell farming equipment to farmers, then you can utilize social media primarily as a resource to know more about the products. But a major part of your promotion will be done through radio & billboard ads which target rural areas.