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Question – Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?Matt cutts answers –
Google has always been actively updating its search results. Now, it is said that they are considering social media presence and activities while determining the rankings. Google has always been working on improving their algorithms and search results. Matt Cutts says, “SEO is all about change and it will keep on changing.”
He also warns the spammer and Black Hat SEOs implying that “By the end of 2013 it’s going to be even difficult to fool Google and rank higher using Black Hat tools and techniques because Google will always come up with new innovative methods to rank through search algorithms.”
Matt tries to convey Google’s goal, which has always been the same i.e. to provide the searchers with the most relevant results. He urges the SEO providers to provide quality set of search keywords rather than trying to figure out reverse engineering algorithm & shortcuts to rank higher.
Matt assures the White hat is that “You are on the same page with Google, as long as you create a site which is very compelling to viewers and which could makes them want to revisit your site again”.
Matts also explains that as a business or an SEO provider it is old -fashioned to stick to only one particular mode to market your business, one needs to expand his horizons. He tells “if a business doesn’t rank good on google then it uses other channels of promotions such as YouTube, Facebook, twitter, Pinterest and even billboards and banners”.
At some level, everybody has to adapt or evolve. Since more and more people/organization are using Social media networks. It has been an influential factor in determining a user’s originality and how active or preferred your business/website is in the online world. According to Matt Cutts, one cannot count on one mode of promotion.
Matts concludes by saying “As long as you have great content, you should do well in Google. Spamming can lead to unpredictable results. To avoid this you can make sure that you have the best possible set of search results and best content for the users.”
To view the Video click here: http://www.youtube.com/watch?v=QEjCTdNH7Co#t=72
Source : http://searchengineland.com/googles-matt-cutts-more-pages-does-not-equal-higher-rankings-175332