4 April 2014
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Does Google Evaluate New Search Algorithms Over Old Ones?


Google has reigned the world of search engines for several years. It has been the king in the world of search engines because it has always generated user-friendly algorithms that improve search results. Here is a question that most webmasters ask: does Google evaluate its new search algorithms? The answer is ‘Yes’.

Webmasters tend to ask ‘how does Google decide which algorithm is better?’ Matt Cutts has revealed in his video that the search engine’s algorithm evaluation is done in many stages. Here is how they go about it.

Search Engine Optimization | image credit – creativemarketingstrategies.net


Tests the New Algorithm Offline

The new algorithm is tested offline. They check how the URLs rank with the new algorithm. They check the quality of the URLs that rank higher. They compare the results with the old algorithm. The ranking is done by search quality raters. Once the results of this phase appear positive, Google may pass on the algorithm test to the next level.

Conduct Live Tests

Live test is the next phase in the testing process. Here Google checks the response of live searchers to the old algorithm. The result is compared to response when the new algorithm is used. If the click rate increases with the new algorithm, it is easy to make a choice. The live tests usually give relevant results. The only exception is when there is web spamming.

The Final Say

The final authority is in the hands of Google Search Quality Launch Committee .It decides whether to go for the new algorithm or retain the old one.

Matt Cutts believes the system is foolproof and reliable.

What does this imply to the Search Engine Optimisation Expert?

Search engine optimization companies should understand that all search engines have just one motive. They try to provide the best user experience. A search engine expert should have this in mind. Here are some facts that will help him work better:

  • Black hat SEO does not benefit the user and should be avoided.
  • Quality is always respected by all search engines.
  • You must do SEO to improve the user’s experience and not just to improve ranking.
  • Ranking factors are completely dependent on user’s search preferences.
  • Follow the guidelines and regulations set by search engines.

Search engines continually change ranking factors. The rules that govern the search engine results may also vary. The one thing that does not vary is the user’s needs. You can always rank if you understand the user. Providing user-friendly results is the answer to search engine updates.

The quality of a website is decided by several different elements. It includes:

  • Content quality
  • Image quality
  • Time to load web pages
  • Ease of navigation
  • Relevance of the website

All these factors must be considered by a webmaster.

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