16 December 2013
Social Media
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Creating An Effective Social Media Marketing Plan


Top Brands across the globe have started using Social Media for brand promotions. Businesses have realized the benefits of incorporating social media marketing into their marketing strategies.

There are lot of reasons for using the Social Media Marketing. Social networking website are amongst some of the most visited websites in the internet world. These sites has been so effective due to their interactive nature and easy usability. Social media makes it easy to present your brand amongst the users. The one of the most important fact, which makes it perfect for any marketing plan, is that it is very affordable and can be used by big as well as small brands.

Before initiating the Social Media marketing for your brand, it is important to research and strategies according to the interest of your target users. To lure the potential social media followers towards your brand, a detailed and efficient strategy is required.


Social Media Marketing | Image source – http://www.automotivedigitalmarketing.com/


Following are some of the factors that should be considered while creating social media strategies:

– Objectives to be achieved through social media

You need to plan your Social media marketing depending on your business area and customer type. This helps in connecting with the right customers, promoting your products/services, and attaining maximum exposure for your brand.

Always plan a strategy based on “How your brand’s social media presence could benefit your customers.”

– Hire qualified individuals to manage your brand’s social media profiles.

After, creating an online marketing profile, it should be updated and maintained properly. A business needs to be active within the social media community. Many small businesses appoint employees with great marketing as well as social networking knowledge for brand promotions. Whereas, big brands have their own social media marketing consultant to work on their online marketing.

– Being active on all major social networking website is not necessary

Initially, start with one Social website and build your online presence. Gradually as your business grows, venture into other social networking websites.

– Choose the right social media platform according to your business type and objective.

Google + is very effective in terms of search engine optimization. Twitter is user friendly easily understand which makes it perfect for any type of business. Sites such as LinkedIn, Slide share can be utilized by B2B companies. Whereas, networks like Facebook and Pinterest are quite effective in B2C campaigns. Using these sites can help in achieving your business goals.

– Regularly post content according to the social media.

Posting contents few times a day can be very effective for your brand. Remember to deliver different types of content depending on the social website. Post Visual contents, Images, videos, info graphics on Facebook. Pinterest and Google +. While, Twitter and LinkedIn can be used for sharing informational contents that could appeal to your target audience. No, matter what the form of content is; make sure you produce something unique.

– Providing customer assistance through social media

Social media is a perfect platform to interact with person. Therefore, customer service through social media can be very productive in developing brand loyalty within the user community and build better customer-provider relationship.

– Analyse your progress

Keep a track of your social media-marketing graph. This will help you design better strategies in the future. Many social media site provide their own analytics, to help business come up with better marketing ideas for their customers.

Following these steps can help you develop better marketing plan. Always evaluate and improve your online marketing strategies. This help in understanding what works and what does not, helping you in figuring out techniques that suits your business.

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