Using AI To Build SEO-friendly Internal Link Structures

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Using AI To Build SEO-friendly Internal Link Structures


Internal linking is the process of linking the pages of your website to one another using link text, anchor text or any other method. Google ranks the pages higher if they have links from other pages on the website. Internal links to a page indicate how relevant and authoritative it is.

Artificial Intelligence (AI) can help to tackle this aspect of SEO thus saving time and effort. For this you have to create an AI powered search engine model. Particle Swarm Optimization is used to build these models.These models use an alternative method, they rank content based on their relevance to a given query. A machine learning algorithm is used to analyse a query / queries to find patterns that determine what is relevant for that query. This gives more accurate results than the traditional methods.

How Does The Model Work?

This technology looks at the site, page features and the SERP rankings to understand the weights of the semantic factors and the core web vitals of the algorithms. The system modifies these algorithmic weights from a constantly updated Google model so that the keyword focused SERP aligns with the real world SERP. This gives a useful model.

The site in the model is scored for the various factors. The scores are compared with the custom model to calculate where the statistical gaps exist. It then suggests what SEO changes will make a big difference in the SERP position.


What Are The Benefits Of Using An AI-Model?

You will understand the difference between you and your competitors and know where you can gain traffic and where you are at risk.Get to know how the changes in SEO can impact your rankings 60 days prior to it appearing in the SERPs.

Track your competitors moves and counteract them immediately rather than when your site appears in the SERPs 60 days later.You can easily test the non-SEO changes like navigation bar changes or testing redesign before your website launches.


Internal Linking

Link flow is the rate at which the links are passed from one page to another.

There are many factors that can help to improve the link flow.


The Following Are The Link Building Best Practices:

The quality of the content can help to improve the link flow. If you create high-quality and informative content then the users will naturally link to your website.

Good content will attract other websites to link to you. When you let other websites link to your content it helps with link flow.


Internal linking can be more effective and less costly than building backlinks.

You can use AI algorithms to find out which pages to link to.

You should allocate links to your core pages as this will minimise the traffic to less important pages and maximise the traffic to important pages.

The web crawler will know which are the important pages and it will make your website more relevant.


Many pages give up link flow to other sites and cause a link flow loss.

The main areas of link loss are social media links and links to career sites, help sites and user login sites.

You should review your list of outgoing links and avoid links to sites that take you nowhere by using the ‘nofollow’ tag. This will minimise the loss.


Search engines have many algorithms to catch the bad and malicious practices.

If your website unknowingly triggers such an algorithm then the pages will get affected negatively and may harm the link flow.

There you should avoid keyword stuffing, outbound links that look like advertised or paid links, bad page title and meta descriptions and duplicate content.


You should measure your improvements in link flow by recrawling your website. You should review your link flow distribution and find out what percentage of link flow each page is getting.

How much have you reduced the issues that are causing a downgrade to your pages in the SERPs.Check the impact of the changes you have made on the statistical ranking power that can change your rankings.Analyse the gaps between you and your higher ranking competitor to determine what you should focus on next.