People use search terms/keywords to find a particular solution they are looking for online. If you want your content to appear in front of your audience then you should target the searches. To do this, you need to perform keyword research.
Keyword research helps you to find the keywords that are the best to target. It is the process of finding and analysing the search terms/keywords that people enter while searching for information on search engines.
There are various keyword research tools available that can help you find the relevant keywords in your niche.
Top keyword research tools
This is one of the best tools for keyword research if you are looking for comprehensive options. It offers fundamental keyword research features along with optimisation options.
This free version of this tool works fine for small and personal websites. The other two plans offered are Professional and Enterprise. The Professional plan costs $299 per year and the Enterprise plan costs $499 per year.
This tool suggests around 5 to 10 specific keywords that are already being used by your competitors and it does not provide a list of keywords. It provides a complete keyword research toolkit and helps you to find relevant long-tail keywords and current keyword trends.
This is one of the best tools available for a price. A 7-day free trial of the tool is offered though you have to give your credit card information. The different plans offered are Pro, Guru, Business and Enterprise. The Pro plan costs $99.95/month, the Guru plan costs 191.62/month and the Business plan costs $374.95/month. If these solutions are not enough for your capacity then SEMrush can create a custom-fit plan as per your needs.
This tool is designed by Mongols and is known to provide the top keyword research tools in various categories. This tool helps you find keywords that have a low SEO difficulty, find keywords in any language and anywhere, provide a list of relevant keywords and get precise statistics about the keyword competition. It provides filters that can be used to filter the list of keyword suggestions.
The different plans offered are Basic for $29.90, Premium for $44.90 and Agency for $ 89.90. The Basic plan is for small businesses and freelancers, the Premium plan is for new startups and blogs and the Agency plan is for heavy websites and eCommerce stores.
Google Keyword Planner
This Google keyword tool offers basic features and is one of the most accurate tools available on the market for finding keyword data. As this data comes right from Google and thus integrates well. Its main features are locating commercial keywords by using the ‘top of page’ bid range and providing the correct search volume from the Google search engine directly.
This is a free keyword research tool, and it is one of the best options available for business website owners.
Ahrefs Keyword Explorer
This is the best tool currently available for content writers. It provides the keywords your customers are searching for and uses the clickstream data of the users to provide click metrics. Its main features are providing a correct keyword difficulty score, 1000+ keyword suggestions and more. It is supported in more than 171 countries.
This tool is available for a trial offer of $7 for 7 days on the Lite and the Standard subscription plans. Ahrefs offers four different pricing plans and the rate for Online marketers, Freelancers, Mid-sized organisations and Bigger brands is $83/month if you choose a yearly plan.
This keyword planner tool is for marketers and bloggers who want the ranking difficulty and the keyword suggestions to be displayed along with the search results. Its main features are explorable keyword data, suggesting long-tail keywords and keyword rank tracking.
The tool is available on a 5-day free trial and offers three standard plans. The higher the plan the more you will be able to search an unlimited number of keywords. The different plans offered are Standard ($29), Pro ($79) and Agency ($129).
Long Tail Pro tool
This tool has a huge following with the content producers of micro-niche websites and it helps to find long-tail keywords for niche websites. Its main features are powerful keyword metrics in detail, finding long-tail keywords and more.
The tool is available on a free 7-day trial. The different plans offered are Starter for $24.75 per month, Pro for $44.75 per month and Agency for $98.08 per month.
This is one of the best keyword research tools available on the market. It is also the best tool if you are interested in data mining. Its main highlights are finding keywords by using the Google Autocomplete feature and providing Twitter and Instagram keyword analysis for social media marketing.
You can use this tool for free for up to the first 750+ keywords. The Basic plan starts at $69 per month and you have to pay annually.
This tool is ideal for short-form blogs and small businesses which may not have enough resources that can be invested in SEO. Its important features are researching competition on each keyword, finding keywords that are easy to target and more.
You can sign-up and run 3 searches for free to help you know about the service. The keyword research feature is available only in the API and Pro plans. The SEO tool kit is available at $83.33 per month if you choose to pay annually.
If you are looking for a full SEO suite then this is the best tool. It includes the keyword research tool. One of its main features is finding keyword trends and keyword difficulty.
You can sign-up for a trial membership and use this tool for free a few times. The plan offered is Lite - $55 per month if you pay upfront for a year or $69 on a month-to-month basis.
This tool is the #1 choice if you want to analyse your competitors' SEO strategies. This tool finds valuable and virtually untapped keywords which make a difference if your niche is saturated. This tool can compare different websites that compete for a search term, discover ranking difficulty and more.
You can subscribe to this tool for $33 per month if you choose to pay annually.
Moz Keyword Explorer
This tool has all the features that you can find in the best keyword research tools. It offers easy-to-use keyword recommendations and related keyword suggestions. It combines the search volume, data on CTR and keyword difficulty to help find the best terms.
A 1 month free trial period is offered. This Moz Pro plan offers the keyword research feature and it costs $79 per month if paid annually and $99 if paying month-to-month.
What is keyword research in SEO?
Keyword research is the process of researching the popular search terms people use in search engines. You should add the keyword strategically in your content so that your content appears higher on the search engine results page.
Keyword research is an important step in SEO. The process involves choosing a topic to create content that focuses on a set of keywords that you want to rank for.
What are the elements of keyword research?
While performing keyword research the main elements to pay attention to are as follows:
Your content will rank for a keyword only if it meets the searcher's needs. Google ranks your content for relevance. Your content should be the best resource for a query. Your content should provide a higher value than the content that exists on the web.
Google gives more weight to the sources it considers authoritative. Therefore you should try to make your website authoritative by providing useful and informative content. You should also promote your content on social media and earn backlinks. If Google does not see you as a higher authority in your niche then you have a lower chance of ranking. If the keyword SERP is loaded with heavy sources then you will not be able to rank unless your content is exceptional.
You may rank on the first page of the search results but if no one searches for it then it will result in lower traffic to your website. Volume is measured as the monthly search volume which is the number of times a keyword is searched per month across audiences.
Importance of keyword research in SEO
Keyword research can help you find valuable information that can help your business grow. Doing keyword research will help you to find the terms people are searching for and how competitive those keywords are. It helps to guide your content marketing plan to improve your organic search visibility, rankings and traffic.
9 Types of keywords in SEO you should know to convert
What type of keywords should you use to maximise your SEO efforts? You should use different types of keywords at each stage of the sales funnel to reach a broader audience and get customers. There are 9 types of keywords:
These keywords are more specific and consist of more than 3 words. These keywords have a lower search volume and they easily state the intent of the search. They have a high conversion rate and are less competitive.
These keywords are made up of 3 words or less and are short. They have a huge amount of search volume and are very competitive. These keywords are used at the first step of researching and therefore it is difficult to determine the search intent.
Long-term evergreen keyword
Evergreen keywords are those keywords that are always relevant to the readers. Their search volume may fluctuate but there will not be any extreme changes.
Short-term fresh keyword
These keywords are those that are fresh and recent. These keywords have an explosive search volume and can attract a large number of views. But there is a harsh fall when the trend is over.
Product defining keyword
These keywords are used to give details about your products. These keywords are used in the initial stage of buying by the customers. These should describe the products in a more detailed way.
Customer defining keyword
If you know your targeted persona and who your audiences are then you can use this information to address your audience clearly. You can easily focus on their demands as one keyword can make a lot of difference.
You can use these keywords to target an area, city, state or even a country. They are useful for local businesses that want to target local customers.
Latent Semantic Indexing (LSI) keywords are related to the main keyword. They are good for content creation and help to boost the ranking of the main keyword.
Intent targeting keywords
When a user types in a search query then their search intent can be any of the three categories: Informational. Commercial and Transactional.
- Informational keywords are used when the users need information about a topic. They are used in informational content.
- Commercial keywords are used when the users are more interested in making a purchase. These keywords use expiration date, specifications, place of origin and more.
- Transactional keywords are used in the last stage before the user makes a purchase. These keywords have words like the sale, best price, best quality and more.