FAQ (Frequently Asked Questions) is part of a website that can be used to answer questions that users may have. Users looking for answers to specific questions can follow the link that will take them to the FAQs on the website.
Later the FAQs were added directly to the relevant pages. Visitors with questions relevant to a page could find answers to them on the page itself.
In Schema or structured data, the information is written in a format that the machine can understand. It can be used to specifically tell Google that this is the question along with the corresponding answer. This information helps Google to display your content in rich results. Rich results help websites to get more traffic.
FAQ schema (structured data) can be used to make your website eligible to appear in the search results with an enhanced listing.
Where can the FAQ schema be used?
FAQ schema can be used for pages where you want to add a pair of a question and an answer. This schema can be used with any type of website like an informational page, a local store or an e-commerce store. This makes the FAQ schema a good option for any website to get an edge in the search results.
However, this schema cannot be used with forums where there are multiple answers to a question.
Why should you use the FAQ structured data?
There are various reasons to use FAQ structured data on your website than just getting a better presence in the search results:
1. One of the main advantages is that it makes your search presence larger thus you can get more space in the Google search results. It can also help to beat a competitor to the second page in the SERPs.
Google was displaying 6 FAQ questions when it launched the ‘Rich results’ feature. This led to one website taking over the search results. So Google reduced the number of questions that are displayed to allow other websites to appear on the first page of SERPs.
2. When you provide users with the exact content they are looking for it is considered to be a good experience. If additional information is required then you can add more content paragraphs. However, it is better to use the FAQ schema because it is easier for the users to find a relevant question.
FAQ questions on the individual pages will help the users to find answers quickly. This way your website can provide a good user experience. To improve it further you can make groups of questions based on topic with links to the corresponding answers below the page. The users can easily find the required topic and then the right question.
3. The FAQ schema allows you to add helpful information in an easy questions and answers format. This especially works for e-commerce websites. It will not distract the shopper and at the same time help those with questions.
By adding helpful and original content to the web pages you can increase their relevance. This will help to improve the website’s rankings in the SERPs.
4. Sometimes a web page has little content or lacks unique content. For example, a local area service provider may have service area pages that serve different communities. The pages tend to have similar content and may be considered thin content as they do not have unique content.
FAQs will allow the service provider to add content that is unique to the various web pages which would otherwise have duplicate content. Creating unique FAQs with unique content for each area can make the pages more relevant.
5. FAQ schemas on individual pages can provide a method to add information without distracting any customers. When you use a link like ‘Click for answer’ it helps to shrink the space used by question and answer.
FAQ helps to maintain a good experience that does not slow down the customers or users.