Conversion rate optimization (CRO): 10+ ways to get started
Conversion Rate Optimization (CRO) Strategies
Conversion Rate is the percentage of visitors who complete a certain action on your website like filling up a form, purchasing a product or signing up for a service. A high conversion rate means your website is well designed, formatted and appealing to your target audience. A low conversion rate could be the result of many factors.
Conversion Rate Optimization (CRO) is getting the maximum number of visitors to your website to perform a goal. It helps to increase the number of leads you generate. CRO can be calculated by dividing the total number of conversions by the number of visitors on your website and multiplying by 100.
Using CRO, you can make your website more appealing and easy to use for your customers. A good conversion rate depends on your niche, industry, traffic, goals, audience demographics and more.
The average conversion rate differs by country, niche and year. For example, the average conversion rate for eCommerce would be different than that of the hair care sector. If your conversion rate is below the average in your industry or lower than the top competitors or underperforming then you need to optimise your website.
10+ Conversion Rate Optimisation (CRO) strategies
CRO is all about optimising your website in a way that drives leads and sales. These are the ways you can implement CRO on your website:
1. Customer surveys are one of the best ways to get feedback about your website. Using the feedback you can reevaluate your design and make it easier for the customers to buy from you. You can add a small survey that pops up when the user makes a purchase and is about to leave the site. Keep your survey simple, short and easy.
2. The A / B testing can be used to check the effectiveness of web design elements and copywriting. It involves publishing two versions of the same content. One version is shown to half of the visitors and the second version is shown to the other half of the users. You can compare the two at the end of a predefined period to know which one is more effective in creating conversions. You can use A/B testing software for this.
3. Analyse your high-performing content for questions like how are the users reaching the website, which ads or links are more effective than the others, which part of the website they interact with the most, what are the demographics of your users and more. Use tools like SemRush to find answers to such questions. Using the tool you can find out which part of your website is more effective and which parts are ineffective.
4. Your sales funnel leads the customer step-by-step through the journey of learning about the product to purchasing it. You can lead customers effectively through the sales journey by creating content from where they are on the path.
5. Make your CTAs actionable as they can take you one step closer to a conversion. Make it clear to the user how the conversion will benefit them. Your CTA should be easy to find whether you place it in the middle of the content or at the end.
6. Add a chatbox on your website to receive conversations and generate a response. They are mostly used for customer support. If a customer needs some information before making a purchase a chatbox will help to push them down the sales funnel.
7. Websites that are hard to navigate or load slowly can negatively affect the conversion rate. It is important that your website loads quickly to avoid losing visitors. You should also create a mobile version of your website.
8. Make it easy for your customers to convert. Instead of asking them to fill out a form, ask for their email address. The easier you make the first step the greater the chance that your customer will follow through the end.
9. Include lead flow elements on your website like pop-ups, side-box, and drop-down banners to attract your visitor’s attention and offer value.
10. Sometimes visitors sign-up for product demos before they make a purchase so you should include them. Build automated workflows like sending reminder emails to the people who abandon the shopping carts.
11. Optimise blog posts that drive a high level of traffic and low conversion rates. Use SEO for this.
12. Retarget and re-engage your visitors by serving them online ads and retargeting on Facebook and other platforms.
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