SEO is a vast topic and if you are new to the world of online marketing then it is difficult to be an expert in SEO within a short period of time. Even experts are not sure on many things. SEO is always evolving so you need to keep on learning. However the basic rules remain the same.
1) Use Webmaster tools
While doing onpage SEO you need to analyse each and every technical aspect of your website to make them search engine and user friendly. This is a complicated task. Search engines like Google and Bing have made this easier by designed Webmaster tools specifically for this purpose.
Google Webmaster Tools
Bing Webmaster Tools
So if you still don’t have the Google Webmaster tools account, make sure to create one immediately.
2) Keyword research
Do keyword research as perfectly as possible. You need to categorise each and every keyword in detail this will help you create a structured website. Such practices are beneficial for your search engine optimization strategy.
Understanding your target users or customers can help you a lot while doing keyword research. You can also use tools such as Google Adwords and Google Analytics.
You can get keyword suggestion from Google Adwords and Google Analytics. This allows you to understand what type of content in your website is prefered by the visitors. You can also use Google suggest and various other tools for finding the right set of keywords.
3) Create mesmerizing content
No matter how good your website or SEO strategy is; without good content they are useless. Content is the soul of your marketing strategy. An intriguing content can easily generate shares, like, tweets, following and inbound links for your business website.
Here is an infographic that will, help you develop better content for your brand.
Follow the above mentioned points and improve your online reach through search engine optimization services.